What Not to Believe When it Comes to Support by your Digital Signage Software Vendor.

12 December 2018

What Not to Believe When it Comes to Support by your Digital Signage Software Vendor.

Don’t believe that your software vendor is the only source for software support.It is easy to assume that your software vendor is also your only option when it comes to your digital signage software support. However, this is a not true and knowing the truth could end up saving you a whole lot of money.

Vendors market their products and services in a way that seemingly eliminates the possibility of seeking support from other companies. Apparently, it is in their best interest to keep you locked into a cycle where you are continually upgrading software as new versions are released and turning to them when things go sideways. The problem is that it might not always be in your best interest to go this route.

Third-party providers can offer digital signage software support and maintenance, even when it comes to enterprise-level products. Partnering with independent digital signage software support companies provides several benefits:


These are usually budget friendly companies that are going to offer competitive pricing to win you over, and the savings can be unbelievable. On average, companies enjoy 75% savings when they drop their vendor’s support services and go to a third-party provider, i’m not making that up, do your research.  These vendors will insist that you are working with the latest version of their product before they can offer support. This can amplify the cost of support and turn what looks like a small problem into a real budget buster for you or your business.  True genuine support companies will work with the software you have, allowing you to upgrade when you are ready. Vendor support teams only provide services for their products. If you have added your own code and capabilities, this portion of the software is no longer considered within their jurisdiction, and you may be left on your own. Independent support services will work with whatever you have. Faster response times and better customer service. Again, these independent companies are trying to win your business. That means that they are ready to go out of their way to provide a quick response that effectively meets your needs. If you have been less than thrilled with the support your software vendor has been providing, keep in mind that you can use a third-party provider and you may enjoy some unexpected benefits.

If you leave vendor support, you may lose access to new modules and licenses.Customers can feel pressured to stick with vendor support because they are afraid they will lose access to updates that include new modules and licenses. They are under the impression that their digital signage software will simply continue to become dated until it is eventually obsolete and they are forced to invest in new software. Fortunately, that isn’t the case.

Even if you choose to seek support from a third party provider, you can still contact your digital signage software provider and purchase updates, new modules, and licenses at any time. You can still make sure that your software is up-to-date and you can make these adjustments at your own pace or as your budget allows.

Ultimately, as a digital signage software support customer, you have a lot more freedom and power than you might even realize. Remember that you aren’t locked into receiving software support from your vendor and that establishing a relationship with a third-party support provider won’t undermine your existing software or your ability to continue with updates. Also, if you aren’t happy with the level of personal care and service you are receiving, you are free to take your business elsewhere.


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