What Is Digital Signage ?

06 November 2018

That’s an excellent question! There’s been a lot of discussion about the meaning  and even if the name itself, but there’s no question that it’s all over the place around the country. You can’t drive down roads, walk into restaurants, head to the airport, or even go to a school anymore without seeing digital signage. Because it’s all around us, the name is a catch for all kinds of different technology being used in lots of different ways for different digital signage purposes. So, in summary, digital signage consists of any size screen, that displays any type of content and for any reason. Digital signage is a rapidly growing industry, with thousands of vendors competing to sell you their digital signage solution. If you’ve seen some digital signage marketing or been to a tradeshow, you might notice that all the messaging feels very like “me too”. That’s because at a high level, the components of any digital signage solution are similar. It’s only when you understand the details of what technologies are being utilised that you can truly start to tell the difference from one vendor to the next.

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